Zero to Shelf

Fractional COO for CPG brands

Get your product from zero to shelf.

I built a natural skincare brand from my house to Target and Thrive Market, then sold it. Now I help CPG founders cost it, price it, make it, ship it, and sell it, without the expensive mistakes.

See services and pricing Book a $500 strategy call
Cassandra Burnvoth, founder of Zero to Shelf
Cassandra BurnvothFounder, Zero to Shelf
10 years
building and running FATCO, sold in 2024
~30 products
taken from idea to launch
Target
the only brand from its incubator class brought on to sell
10 years
in automotive manufacturing and program management

Services

Pick the problem. I'll fix it.

Every service is a fixed price with a clear deliverable. Pay online, and we'll schedule your kickoff.

Start here

Quick wins. Most founders start with a call.

ZTS-C01 · 90-MINUTE CALL

Ops Strategy Call

Bring your biggest operations headache: pricing, fulfillment, suppliers, retail, or cash flow. We dig in and you leave with a plan, plus a written summary within 24 hours.

$50090 minutes
Book
ZTS-C02 · 90-MINUTE CALL

Klaviyo Strategy Session

We go through your flows, segments, signup forms, and campaigns together and find where you're leaving money on the table. Written game plan within 24 hours.

$50090 minutes
Book
ZTS-C03 · PROJECT

Trade Show Game Plan

Choose the right show, plan your booth and budget, build buyer outreach, and set up follow-up so leads turn into purchase orders.

$5001-week turnaround
Buy

Projects

Fixed scope, fixed price, real deliverables.

FLAGSHIP PROJECT

Zero to Shelf Launch Roadmap

Your full path from concept to first shelf: milestones, timeline, budget, and the critical path that decides your launch date. Built the way I ran automotive launches, then used for about 30 products of my own.

$3,0004-week turnaround
Buy the roadmap
  1. Concept and costing
  2. Formulation and packaging
  3. Suppliers and production
  4. Pricing and channels
  5. On shelf
ZTS-P01

Costing Analysis

A SKU-level cost model from raw materials to landed cost, so you know exactly what every unit costs you.

$1,0002-week turnaround
Buy
ZTS-P02

Pricing Architecture

Your full price ladder from COGS to MSRP across DTC, wholesale, distributor, and retail, so every channel makes money.

$1,5002-week turnaround
Buy
ZTS-P03

DTC Fulfillment Audit

Your true cost per order, mapped from checkout to doorstep, and a straight answer on in-house vs. 3PL.

$1,5002-week turnaround
Buy
ZTS-P04

Supplier & Co-Man Sourcing

An RFQ, side-by-side quotes from manufacturers and packaging suppliers, and a clear pick based on landed cost, minimums, and lead times.

$1,5003-week turnaround
Buy
ZTS-P05

Loyalty Program Launch

Points, VIP tiers, and referral rewards, set up in LoyaltyLion or your app of choice and connected to your email.

$1,5002-week turnaround
Buy
ZTS-P06

Subscription Program Launch

A subscribe-and-save offer built in ReCharge or your app of choice, with the retention flows that keep subscribers from canceling.

$2,0003-week turnaround
Buy
ZTS-P07

Retail Readiness Package

EDI setup, retailer compliance, a line sheet, trade spend math, and a pitch plan, so you walk into the buyer meeting ready.

$2,5003-week turnaround
Buy
ZTS-P08

Core Email Flows Build

Your five core Klaviyo flows: welcome, abandoned cart, browse abandonment, post-purchase, and win-back. Written, timed, and live.

$2,5003-week turnaround
Buy

Monthly and bundles

For brands that want ongoing help or a bigger build.

ZTS-M01 · MONTHLY

E-Commerce KPI Report

Every month, your numbers from Shopify, Amazon, ReCharge, LoyaltyLion, and your ad accounts in one report: revenue, AOV, CAC, LTV, churn, and repeat rate, plus a short call on what to act on.

$750 /month+ $500 one-time setup · cancel anytime
Subscribe
ZTS-B01 · BUNDLE

Retention Bundle

The Subscription Program Launch and Loyalty Program Launch, built together with the email flows that tie them into one system. Save $500.

$3,0004-week turnaround
Buy

How it works

No retainers to untangle. No fluff.

  1. Pick a service

    Choose the fixed-price service that fits and pay securely through Stripe.

  2. Kick off

    I reach out to schedule a kickoff call and gather what I need: your numbers, logins, and goals.

  3. I do the work

    You get the deliverables on the stated timeline, with a walkthrough so you can use them.

  4. Decide what's next

    Run with it yourself, or line up the next project. No pressure either way.

About

Engineer. Founder. Operator.

I'm Cassy. I started my career as a mechanical engineer, running new automotive programs from purchase order to production. Then I started FATCO, a natural skincare brand, in my house.

Over ten years I did every job there was: formulation, sourcing, costing, fulfillment, retail sales, subscriptions, email, and influencers. FATCO landed in Target and Thrive Market, and I sold the company in 2024.

Now I help founders do the same thing faster, with fewer expensive mistakes. I mentor emerging non-alcoholic beverage brands, and I built Zero to Shelf for founders who need an operator without hiring a full-time COO.

  1. 2005

    B.S. Mechanical Engineering

    Northeastern University, with co-ops in medical device product development.

  2. 2005–2014

    Autosplice

    Manufacturing engineer to senior advanced program manager to costing engineer. Built the costing sheet used across all seven international divisions.

  3. 2014–2024

    Founder & CEO, FATCO

    Grew a home-based skincare business into a national DTC brand in Target and Thrive Market. Sold in November 2024.

  4. Now

    Zero to Shelf

    Fractional COO for CPG brands, and a mentor to three emerging non-alcoholic beverage brands.

FAQ

Good questions.

Who do you work with?

Early-stage CPG founders in food, beverage, beauty, and personal care, from pre-launch through your first retail accounts. If you make a physical product and sell it DTC, wholesale, or in retail, I can help.

I'm not sure which service I need. Where do I start?

Book the Ops Strategy Call. In 90 minutes we'll find the biggest problem, and you'll leave with a plan, whether that's a project with me or something you can handle yourself.

How does payment work?

You pay up front through Stripe when you book. Once payment comes through, I reach out to schedule your kickoff. The KPI Report is billed monthly, and you can cancel anytime.

When does the turnaround clock start?

After our kickoff call, once I have the information and access I need from you.

Do you work remotely?

Yes. I'm based in Northern California and work with brands anywhere in the US.

Can you help with something that isn't listed?

Probably. Email me what you're working on and I'll tell you straight whether I'm the right fit.

Let's get it done.

Tell me what you're building and where you're stuck. I'll reply within two business days.

Email hello@zerotoshelfcpg.com
Send an email